A recent trend of braless TV news anchors has ignited a fiery debate over professionalism, gender norms, and media ethics. Sparked by Albania’s Zjarr TV, where female presenters appear on air without bras or in revealing outfits, the move has drawn both praise and criticism. Supporters argue it promotes comfort, challenges outdated dress codes, and aligns with movements like “Free the Nipple.” Critics, however, claim it undermines journalistic credibility and distracts from serious reporting.
The controversy gained traction when anchors like Enki Bracaj and Greta Hoxhaj rose to fame for their bold on-screen presence. While some viewers applaud the shift toward authenticity and self-expression, others worry it compromises the gravitas expected in newsrooms. The debate reflects broader cultural shifts, with younger audiences favoring relatability and inclusivity over rigid standards.

Another Zjarr TV newsreader. The story was on the Albanian potato crop…or was it Syria. Did I even have sound on? pic.twitter.com/IrUggDTfdh

— A.C. Edwards (@thesecurityguy1) February 28, 2016

Public opinion remains sharply divided. Some see it as a progressive step toward gender equality, while others call for maintaining traditional decorum. Media professionals are now grappling with how to balance personal freedom with professional expectations. As the industry evolves, this trend forces a reevaluation of what defines credibility in modern journalism—and whether style should ever overshadow substance.